AI Insights · Timothy · April 2024
Brazil's Film & Television Apps Q1 2024 Performance Insights
A glimpse into Brazil's Film & Television app trends for Q1 2024 reveals the performance of top apps. Sensor Tower provides the data for downloads, revenue, and user engagement.
In the first quarter of 2024, Brazil's top Film & Television applications demonstrated varied trends in downloads, revenues, and weekly active users. Data from Sensor Tower offers a comprehensive look at how these apps have fared.
Globoplay: Novelas, séries e + saw a significant spike in downloads, reaching 730K in the second week of January, before settling to a steady trend around the 300K mark towards the end of the quarter. The app's revenue peaked at nearly $965K in the same week, with weekly active users hitting a high of 7.5M, before eventually stabilizing to just under 7M.
Disney+ experienced a more consistent pattern, with downloads ranging between 146K to 229K and revenues hovering around the mid-$200Ks throughout the quarter. Active users saw a decline from 2.7M to around 2.3M by the end of March.
HBO Max: Stream TV & Movies showed mixed results, with downloads remaining fairly stable, around the 170K mark, but revenue saw a dip to $17K in late February. Weekly active users started at 2.2M but saw a significant drop to 465K by the end of March.
Crunchyroll maintained steady download numbers, starting the quarter with 125K and ending with 98K. Revenue displayed a slight fluctuation but remained around the $170K to $200K range. Active users showed a slight decrease from 1.5M to 1.4M.
Lastly, Star+, another Disney-owned service, saw downloads peaking at 224K in mid-January, with revenue oscillating near the $160K mark throughout the quarter. Weekly active users remained strong, fluctuating between 3.3M and 3.7M.
For more detailed insights and analysis, Sensor Tower's platform can provide in-depth data on the app market performance.
